Wooden Pencil Manufacturing Business. Production of Writing Instruments. Start a Profit Making Stationery Business

Pencils that are sold mainly in market are made of wood. Wooden pencil or lead pencil is an essential item for students and artists. Generally, HB and 2B pencils have popularity in the Indian market. Even in the recent era of computers, printers, tablets, cell phones and a whole host of other writing and drawing instruments, pencil industry is growing.

There is a growing demand for a wooden pencil in the market. The products find application in schools, colleges, government offices, commercial establishments, NGOs and miscellaneous activities.

There is a variety of HB, B, 2B, 3B, 4B, 5B, 6B, 7B, 8B, 9B, and 10B. Writing, drawing, sketching, coloring, and shading are the basic applications of the wooden pencil.

Even in this digital age, pencils are the loyal companions of many schoolchildren, writers, and artists alike. It is estimated that about 15 to 20 billion pencils are used annually. Most pencils have a graphite or charcoal core encased in wood.

The demand for pencils is mainly associated with student population of the country. Education sector is given high priority by the government and a number of schools are opened in various parts of the country, including in the remote rural areas. Enhancement of quality and access at all levels of the education system is the major objective during the GTP period. With the expansion of education facilities and increase in the enrollment rate of the population the demand for pencils will grow substantially.

Global Writing Instruments Market

The global writing instruments market is envisioned to reach USD 22.0 Billion by 2019, exhibiting a compound annual growth rate (CAGR) of 5.3%. Geographically, the global writing instruments market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific and Rest of World.

In terms of distribution channel, the global writing and marking instruments market can be classified into the following divisions: departmental stores, stationers & office supplies, supermarkets/hypermarkets, and online retailing. A host of companies tie up with local schools, colleges, and offices to supply writing instruments, which leads to the dominance of the stationers & office supplies segment. It is projected to develop at a considerable pace during the forecast period due to the mounting literacy rates around the world and increasing number of companies.

Key players operating in the global writing and marking instruments market include Faber-Castell in Germany, Crayola and Pilot Corporation in the U.S., Uni-ball in Japan, Kokuyo Camlin and Hindustan Pencils Pvt. Ltd. in India. Some of the other noticeable vendors in the market include Shanghai M&G Stationary in China, Societe BIC in France, Koh-i-noor HARDTMUTH A.S. in the Czech Republic, Hoshan Pan Gulf in Dubai, Pelikan and Caran d'Ache in Switzerland, A.T. Cross and Newell Rubbermaid in the U.S., and STABILO International, Staedtler Mars GmbH & Co. KG, and MontBlanc International GmbH in Germany.

Writing Instruments Market in India

The demand for writing instruments will continue to grow in India because India’s working population is expected to grow by 20% by 2020, leading to a higher per capita income, which in turn leads to greater literacy and a growing demand for stationery.

The Writing Instruments sector today has become more of thinking process of new fads and development as this is considered to be the only key to its progress. A sector which was once a prerogative of a few has today become a highly cluttered market. Even though in today’s advanced age where internet and cell phones dominate the market still there is no substitute for writing instruments. Where every other industry has grown this industry has also not restricted to growth. This industry is growing at 8% to 10% p.a.

Major Indian players in the ballpoint pen market are Cello, Lexi, Reynolds, Luxor, Flair, Montex, Todays, Linc and so on. Out of these, Cello, Lexi and Reynolds have a major share of the market. Cello has a wide range of pens that cater to the needs of all types of consumers. Within Cello, Cello Gripper is the one that sells the most. Other ones are Maxwriter. Technotip, Pinpoint, Finegrip, Trica, etc. Lexi 5 is the bestselling brand from Lexi. Its Rs 5/- MRP makes it one of the most desired brands among the consumers. Reynolds, too, has a substantial share of the market. Reynolds 045, 040, Jetter are the ones that are doing well for Reynolds, with 045 selling the most.

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